01
Retainer
You pay a fixed fee up front for the month. It buys ongoing service, but the fee is due whether your team closes zero jobs or has a great month.
Performance marketing agency
More customers.
Pay per close.
We build your ads, qualify prospects, and book appointments. When your team closes a customer and gets paid, our performance fee is $75 per close.
Proven at scale
01 The agency models
What triggers the fee?
Follow the invoice. The point where an agency earns its fee tells you which result it has the strongest reason to deliver.
02
Pay per lead
Each delivered inquiry earns a fee. That can make sense when lead volume is the goal, but the seller is paid before anyone knows whether the lead answers or buys.
03
Pay per appointment
The agency earns its fee when a meeting is booked or held, depending on the agreement. Your team still carries the sale, follow-up, and collection.
APEX MODEL / 04
Pay per close
Our $75 performance fee is earned only after your customer pays. We choose partners carefully and build around qualified, trackable sales, so our incentives stay tied to the outcome your business actually wants.
Compare the payment models
Why pay per close comes out on top.
Pay per lead: a vendor might spend $20–$30 in ads to generate an inquiry and sell it for $80–$90. You pay for the contact even if it never answers. The markup may cover real fulfillment and overhead, but your bill is tied to delivery, not a sale.
Pay per appointment: a provider might spend $50 on ads and setter time to book a meeting, then bill $120 for it. That $70 spread pays for delivery and service. Once the meeting qualifies under your agreement, the provider earns its fee even if the prospect walks away.
Retainers: the full monthly fee is due even if your team closes zero jobs. With Apex Growth Co., our $75 per close performance fee is earned only after your customer pays. Most agencies avoid this structure because it ties their compensation to the client’s sales process and reporting. We take that risk selectively: we screen for businesses with the capacity and follow-up to convert, then track paid jobs together.
- Ad cost to generate the lead
- $25
- Amount above ad cost
- $60
Illustration only: the $60 difference may cover fulfillment, overhead, and profit. Actual costs and quotes vary.
The incentive difference
Imagine ten inquiries from one campaign produce zero sales, while four from another produce two paying customers. A lead seller earns more from the first campaign. Apex Growth Co. earns its performance fee on the second. That is why pay per close can align incentives better: the fee follows a paid customer. It works when both sides share accurate sales outcomes and the business can handle new demand.
02 Cost calculator
Put your numbers to work.
Compare a retainer, pay per lead, pay per appointment, and pay per close using one month of your actual pipeline and written quotes.
Leads per month
Safe bare-minimum estimate. Enter at least 30 leads per month.
Leads30
Booked13
Showed4
Closed1
Estimated monthly agency fees
USDAll comparison totals exclude ad spend and one-time setup fees. The funnel figures are a conservative forecast based on the assumptions shown; actual results vary.
03 Client stories & results
Hear it firsthand.
We could show you testimonials for days. We’d rather show you firsthand what this could look like for your business.
Choose a partner story
We could share client updates all day. Open any message to read it in full, then bring your own numbers to the call.
04 Built for long-term partnerships
Pricing that helps good partnerships last.
Our model is designed to keep the monthly commitment manageable and tie part of our compensation to paid customer outcomes.
Apex Growth Co. retention estimate · October 2026About 9 in 10
clients who have joined Apex Growth Co. are still with us, by our internal estimate.
We handpick the businesses we work with because this model depends on honest communication and reliable sales reporting. We need partners who can follow up with leads, serve new customers, and tell us when a job closes and is paid. That keeps the relationship clear on both sides and lets us build for the long term. This is an internal estimate, not an audited churn study; results and retention vary by client.
We choose for fit
We look for genuine businesses with the capacity and follow-up to handle more opportunities.
We share the numbers
Both sides need clear records of appointments, closed jobs, and customer payments.
Our fee follows a paid job
The $75 performance fee is due only after your customer pays, aligning our incentive with a real sale.
05 The partnership
Trust starts face-to-face.
With pay per close, your team knows when a customer pays before we do. On a video call, we look at who takes your appointments, how much work you can fulfill, and how we’ll track paid sales together.
Building your ads, booking flow, and follow-up takes time on both sides. If a team can’t take more work or share sales outcomes, we pass before either side invests in a rollout. Picking the right partners up front gives us a better chance of working together for years.
Who this is for
01
Multi-location businessesGive each market its own offer and send appointments to the team that can serve them.
02
Smaller teams ready to scale fastYou know what sells and have room for more work. We bring qualified conversations to your calendar.
03
Owners who share outcomesTell us which appointments showed, which customers bought, and when they paid. That’s how $75 per close works in practice.
06 Apply to partner
Let’s meet your team.
Tell us about your business. If there’s a fit, we’ll review your market and your capacity together on a face-to-face call.
Apex Growth Co.APPLICATION