01
Retainer
You pay a fixed fee up front for the month. The agency has a reason to keep your business, but a slow sales month earns it the same fee as a great one.
Performance marketing agency
More customers.
Pay per close.
We build your ads, qualify prospects, and book appointments. When your team closes a customer and gets paid, our performance fee is $75 per close.
Proven at scale
01 The agency models
What triggers the fee?
Follow the invoice. The point where an agency earns its fee tells you which result it has the strongest reason to deliver.
02
Pay per lead
Each delivered inquiry earns a fee. More names on the list mean more revenue for the seller, even when your team struggles to reach them.
03
Pay per appointment
The agency earns its fee when a meeting is booked or held, depending on the agreement. The sale still falls to your team.
APEX MODEL / 04
Pay per close
Our performance fee is $75 per close, earned after your customer pays. Better qualification and better follow-up help both teams earn more.
Inside the lead price
How a $25 lead becomes an $85 invoice.
With lead resale, a vendor might spend $20–$30 in ads to generate an inquiry and sell it to you for $80–$90. You pay when you get the contact, even if they never pick up the phone.
Appointments can be marked up the same way. Say a provider spends $50 on ads and setter time to book a meeting, then bills you $120 for it. That $70 spread comes from delivering the appointment. Once the meeting qualifies under your agreement, the provider earns its fee even if the prospect walks away.
A large up-front retainer puts more of the risk on you. The full monthly fee is due even if your team closes zero jobs. Our goal is to bring you customers who buy. Apex earns its $75 per close performance fee only after your customer pays.
- Ad cost to generate the lead
- $25
- Amount above ad cost
- $60
The $60 covers fulfillment, overhead, and any profit. Actual costs and quotes vary.
Why Apex chose pay per close
Say ten inquiries from one ad produce zero sales, while four from another produce two paying customers. A lead seller earns more on the first ad. We earn our performance fee on the second. For a team ready to sell, that’s why we believe pay per close is the best-aligned model.
02 Cost calculator
Put your numbers to work.
Take one month from your pipeline. Compare what each agency would charge for those same results.
Your month
Example inputs. Replace them with your own numbers.
Monthly agency fees
USDApex includes the $397 monthly service fee plus $75 per close. All four totals exclude ad spend and one-time setup fees. Compare setup quotes separately for your first month.
03 Client stories & results
Hear it firsthand.
We could show you testimonials for days. We’d rather show you firsthand what this could look like for your business.
Choose a partner story
We could share client updates all day. Open any message to read it in full, then bring your own numbers to the call.
04 The partnership
Trust starts face-to-face.
With pay per close, your team knows when a customer pays before we do. On a video call, we look at who takes your appointments, how much work you can fulfill, and how we’ll track paid sales together.
Building your ads, booking flow, and follow-up takes time on both sides. If a team can’t take more work or share sales outcomes, we pass before either side invests in a rollout. Picking the right partners up front gives us a better chance of working together for years.
Who this is for
01
Multi-location businessesGive each market its own offer and send appointments to the team that can serve them.
02
Smaller teams ready to scale fastYou know what sells and have room for more work. We bring qualified conversations to your calendar.
03
Owners who share outcomesTell us which appointments showed, which customers bought, and when they paid. That’s how $75 per close works in practice.
05 Apply to partner
Let’s meet your team.
Tell us about your business. If there’s a fit, we’ll review your market and your capacity together on a face-to-face call.
Partnership terms
$75 per close after your customer pays. The $397 monthly service includes a human appointment setter. Budget at least $1,000 a month for ads. We’ll review the one-time setup fee on your call.
Apex Growth Co.APPLICATION